Local SEO Tactics That Put You Ahead of Competitors

If you're a local service provider or small business, local SEO is your ticket to sustainable growth. Ranking high on Google Maps or local searches means more phone calls, more bookings, and more revenue — but most businesses aren't doing it right.

Here are the most effective local SEO tactics we’re using at NexGen Webcreators in 2024:

1. Optimize Your Google Business Profile

Claim it, verify it, and fill out everything — from service areas to hours and FAQs. Add new photos regularly and post weekly updates to stay relevant in Google's eyes.

2. Target Local Keywords Strategically

Use tools like Google Keyword Planner or Ubersuggest to find keywords with location modifiers like “HVAC repair Dayton” or “best family lawyer in Columbus.” Sprinkle them into your H1, meta description, and body text.

3. Create Location-Based Landing Pages

If you serve multiple cities or regions, create separate SEO pages for each. Focus each page on a specific service + location pairing to increase relevance.

4. Get Local Backlinks

Reach out to local bloggers, chambers of commerce, or industry directories and ask for a backlink. One link from a local .org or .edu can be stronger than 20 generic ones.

5. Encourage 5-Star Reviews (and Respond!)

Reviews are a ranking factor. Ask happy clients to leave reviews and respond to every single one — even the bad ones — using keywords when appropriate.

6. Use Schema Markup for Local Business

Add LocalBusiness schema to your site’s code to help Google better understand your business type, location, hours, and contact info.

7. Track & Adjust

Use tools like Google Search Console, Google Business Insights, and BrightLocal to track performance and fine-tune your strategy over time.

NexGen Webcreators specializes in SEO for local service pros. Want a free audit of your current local visibility? Let’s talk »